Karan M.

Background

About Karan M.

Seasoned business leader with strong online marketing and e-commerce management expertise. Eight+ years of Experience in Digital Strategy, Online marketing, E-commerce, Online Media, Online Sales, Direct to customer business, lead management, demand generation, inside sales, portal management, affiliate marketing, e-tailing, alliances etc. Extensive & in-depth understanding of online marketing ecosystem, lead generation, e-commerce, analytical & statistical representations and tie ups with online partners. Managed multiple online marketing campaigns, while strategized digital marketing campaigns. Core Expertise: • Digital Strategy – Developed global and domestic digital strategies including, social media, thought leadership, content, viral, affiliate, SEO, rich media demand generation and CRM strategies. • Online Marketing – Experience in all digital touch points to derive measurable results. Hands-on Technical experience helps get the most out of every digital channel including mobile/smartphone and strategic media buying. • E-Commerce: Industry expert in lead generation, affiliate marketing, product delivery supply chain management, online portal management, payment gateway management, web server management & new strategic initiatives for e-commerce vertical. • Social Media Expertise – Experience of social media as a science and how it helps feed one of the basic human need of communication enabling businesses to drive engagements. • Web Analytics –Google Analytics; have driven tools such as Site Catalyst and Google Analytics to plan and implement KPI and ROI calculations.Partner and collaborate across a broad and complex organization end to end while working with product, user experience, customer care, brand/offline and other stakeholders within the company to develop plans and partner on campaigns