Karel Vik

Background

About Karel Vik

Dynamic Leader in Marketing, Web Development, E-commerce, and Strategic Management I am a versatile professional with over 15 years of experience spanning marketing leadership, web development, e-commerce, and strategic business management across diverse sectors. As the Owner and Director of KeenGamer, I drove the platform's growth to over 1 million monthly pageviews by implementing advanced SEO strategies, content marketing, and data-driven decision-making. My expertise extends across B2B and B2C markets, where I excel in crafting and executing innovative marketing campaigns, forging strategic partnerships, and leading high-performing teams. I possess robust technical skills in WordPress development, including database management, advanced plugin integration, and performance optimization. My hands-on approach ensures that technical initiatives align seamlessly with business objectives, from concept through execution. My role also integrates strategic oversight, including HR management, financial stewardship, and comprehensive backend operations. I have a strong track record in managing e-commerce platforms, including the development and continuous enhancement of a gaming e-shop using Prestashop. At Manutan, I optimized digital platforms through data analysis and ERP customization, helping to improve customer engagement and sales. My work involved compiling reports on competitors, conducting market analysis, and refining strategies to meet diverse business needs. In addition to my marketing and technical expertise, I have experience as a Business Analyst, managing the implementation of MS Dynamics and Navision ERP systems at Bochemie and Manutan, where I streamlined sales planning and optimized workflows. I collaborated with external teams, managed system testing, and trained staff across multiple regions. My work also includes improving UX/UI design for digital platforms, ensuring both functionality and user satisfaction. I have implemented complex SEO strategies, including keyword research, technical SEO audits, and link-building initiatives. Throughout my career, I have consistently demonstrated the ability to manage complex projects and lead cross-functional teams, achieving alignment with business goals. My background in market analysis, competitive intelligence, and digital marketing equips me to optimize strategies that enhance brand visibility and drive revenue growth.