Karen de Oliveira

Background

About Karen de Oliveira

I’m a Social Media Strategist and Content Manager with solid experience in digital communication for universities, academies, and professional schools. For over four years, I’ve been developing branding strategies, content marketing plans, and social media management for educational institutions and creative projects — with a particular focus on eCampus, Accademia del Lusso, and more recently SOU Milano, a School of Architecture for Children. Working closely with teachers, students, and staff, I’ve learned to capture the essence of each environment and turn it into authentic, engaging stories that connect with people. My strength lies in building relationships — helping even the shyest individuals feel comfortable in front of a camera and guiding them to discover their own voice and confidence through storytelling. Whether I’m managing events, coordinating creative teams, or developing tailor-made content formats, my goal is always the same: transform everyday stories into inspiring communication. I combine strategic thinking and creativity to build meaningful digital narratives aligned with each brand’s identity and values. Curious, proactive, and genuinely passionate, I believe that every project has a story worth telling — it just needs someone who knows how to listen, understand, and bring it to life through communication. Open to new collaborations beyond the education sector, especially where strategy, creativity, and empathy can truly make a difference.