Karen Eickhoff
Group Lead Brand Advertising at Vodafone
Based in Düsseldorf, Germany
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Seniority
Manager
Department
Other
Location
Düsseldorf
Industry
Telecommunications
Company size
147K
Contact information
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k•••••••@vodafone.com
Phone
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Background
About Karen Eickhoff
Is content really king? It is not, unless it builds a relationship between you and your customer. As the new path to purchase is 80% digitally led, it’s important to have a consistent and value-adding brand communication across all relevant touchpoints along the consumer journey. Often communications still happen in silos, my credo: if you can’t break down the silos, you need to connect the dots as a team.
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