Kari Watson
Managing Partner at Macdougall Advisors
Based in Boston, United States
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Seniority
C-Team
Department
General Business & Management
Location
Boston
Industry
Public Relations and Communications Services
Company size
21
Contact information
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k•••••••@macdougall.bio
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Background
About Kari Watson
Kari Watson is a Co-founder and Managing Partner at MacDougall Advisors and has helped to grow and manage the agency since 2002. Kari continues to take an active role with MacDougall’s clients providing senior counsel regarding corporate branding and positioning, messaging and media strategy, corporate communications, and crisis communications. Kari is also MacDougall's go-to person for publication planning and scientific communications. She loves helping to launch new companies and supporting them as they advance their programs and grow their businesses. Kari has secured numerous news article placements for her clients in national media and trade publications including The New York Times, Wall St. Journal, Associated Press, Reuters, Bloomberg, STAT News, Fast Company, Forbes, Fortune Small Business, Boston Globe, Readers Digest, Technology Review, Discover Magazine, WIRED Magazine, Endpoints, Timmerman Report, BioWorld, BioCentury, Scrip, Discovery Channel, ABC World News Tonight, CNBC, and National Public Radio. Prior to joining MacDougall, Kari provided counsel to biotech clients in the corporate communications practice at Feinstein Kean Healthcare (now Ogilvy), where she worked for more than four years, rising through the ranks from Coordinator to Director. Kari graduated from Williams College with a Bachelor’s degree in art history and coursework concentrated in pre-medical studies. Kari has been a member of the Healthcare Businesswomen's Association and the Public Relations Society of America. Specialties: Corporate positioning, Emerging company PR, Product PR and disease awareness, Run-up-to-IPO programs, Scientific and medical publicity, Presentation development, Materials development (website, press releases, brochures, etc.), Publication strategy, Speaker training, Crisis communications
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