Karim Fathi

Background

About Karim Fathi

Global marketing leader with over a decade of experience in shaping and empowering high-performing teams that deliver standout results in the sports, media, and entertainment industry. From a career spanning Cairo, Paris, New York, and now Miami, I bring a unique and diverse mindset to each business challenge. Extensive expertise in creating and activating data-driven strategies that encompass marketing, digital, brand, experiential, partnerships, and content. Proven track record of developing and executing award-winning creative and multi-channel integrated campaigns for major teams, leagues, creators, and brands around the world across Global Soccer, NFL, NBA, and more. Karim’s work has been highlighted across various sports and advertising media outlets such as ESPN, Bleacher Report, GQ, AdAge, Sportico, and has been recognized for his individual achievements by Hashtag Sports (Next Up ’21) and Front Office Sports (25 Under 25 ’18). Bilingual in English and Arabic, he received his MBA and Master of Sports Administration at the globally #1 ranked Ohio University. Now: Leading strategic marketing initiatives across media, sponsorship, digital, celebrity/influencer, events, and PR for Hublot in North America. Then: Built and scaled SPORTFIVE's award-winning US Digital Unit from scratch to 15+ members and multimillion dollars in revenue. Clients included: Borussia Dortmund, LA Lakers, Concacaf, USTA, Dallas Mavericks, Toronto Raptors, New York Jets, Atletico Madrid, Chelsea FC, Flamengo, Bundesliga, Confederation of African Football (CAF), USA Rugby, and brands such as Total, Orange, Hisense, Oppo, TCL, and more.