Karim Hefny

Background

About Karim Hefny

I am a business developer specializing in international expansion strategies, with a focus on the MENA region. My work involves supporting Italian SMEs in their global growth journey, helping them optimize their market-entry strategies, expand their reach, and increase their revenue in foreign markets. Through a combination of market research, strategic planning, and digital transformation, I assist companies in navigating the complexities of cross-border trade and positioning themselves for success in highly competitive environments. Having grown up between Cairo and Italy, I bring a multicultural perspective and an ability to operate effectively in diverse international markets. At Monteluna, I contribute to the business development and internationalization process, working alongside a team of consultants, analysts, and marketing professionals. My focus is on identifying strategic opportunities, conducting competitive analysis, and supporting businesses in their expansion efforts, particularly in the Middle East and North Africa (MENA) region. I believe that digitalization, AI, and data-driven decision-making are essential for modern businesses aiming to scale internationally. My goal is to assist companies in leveraging innovative market intelligence tools to improve their global positioning and drive long-term, sustainable growth.