Karin Leiberg

Background

About Karin Leiberg

Born in Berlin-Weissensee, I started my career with trend forecasting, consumer insight and business development based in Chicago (US). Back in Europe, my work focus shifted to Zeitgeist- and innovation research, brand communication as well as network marketing working for brands, agencies, and cultural institutions. As a strategic communicator, content scout and curator, i pull together themes, stories, and ideas to craft unexpected narratives and initiatives across a range of formats and topics, from immersive lifestyle experiences, cutting-edge technologies to the future of work and living. I have also lectured at the faculties of cultural journalism and design at Berlin’s University of Arts for many years. At LIGANOVA, i went on to develop new and phygital content, community, communication and marketing formats, including the company’s very own content brands.