Karin Linders

Background

About Karin Linders

All round strategic marketing & communication professional with broad national and international expertise in profit and non-profit organisations. Proven track record in brand & organisation revitalization and process engineering. Successfully initiated and lead multidisciplinary and multicultural projects and project teams. Team player, passionate, open-minded, pragmatic and decisive. Strong commitment to deliver results that make a difference. Specialties- Strategic Marketing Management: strategic planning and positioning- Change and turnaround management- Brand Development & Brand Activation: brand strategy & brand management, 360 degrees communication platform, portfolio management- NPD & Innovation: product, packaging- and design development, innovation workshops, open innovation, process engineering & management- PR & Event Management: corporate communications, press & hospitality events, trade conventions, sponsor projects- Consumer Insights & Market Research: international qualitative and quantitative research, consumer connections.