Karin Roos

Background

About Karin Roos

The Art of communication has always intrigued me whether visually or in words, we communicate all the time. While studying for my BA in communication Science I realized what the true value of great communication can mean for a company and how vital it is to protect the company's brand image and communicate the company's goals and objectives to the team. Being a Marketing Specialist, allows me to work with ideas, strategically plan campaigns, do market research, study the marketplace, and make recommendations about how to reach the target audience as well as the value of content marketing. I have worked on Chatbots, and designing the conversational flow to ensure the client goes through the sales pipeline and finally to the sale. When I wear my Creative hat, I enjoy strategizing, coming up with ideas, developing concepts, and writing content. I enjoy writing the copy and making sure it all fits together with the design. Creating, sketching, and adding emotional elements to connect with a client is very fulfilling. I am blessed (I think) to have a very linear, logical side to my personality too. As much as I am creative, I am a planner, researcher, and organizer. I live in Trello and thrive on deadlines and getting the project completed. With all communication whether creatively or for the purpose of instruction it is important to keep communicating until the other person understands. Only then has communication been initiated.