Karina Graf
Associate Director, Marketing and Digital Sales at Watspeed At The University Of Waterloo
Based in Waterloo, Canada
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Seniority
Director
Department
Other
Location
Waterloo
Industry
Education Management
Company size
22
Contact information
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k•••••••@uwaterloo.ca
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Background
About Karina Graf
Experienced and values-driven marketing and communications leader with a strong track record in advancing lifelong learning, institutional innovation, and strategic brand development. I lead a multidisciplinary portfolio at the University of Waterloo’s WatSPEED, overseeing marketing, digital sales, communications, product management, research, and events to drive learner acquisition, engagement, and experience. With over 15 years in higher education, I’ve helped build new units from the ground up, scale high-performing teams, and lead award-winning campaigns recognized nationally for their creativity, impact, and strategic alignment. My work spans university-wide initiatives, cross-sector partnerships, and the launch of programs that serve professionals, executives, and corporate learners — all within a broader commitment to lifelong learning. I bring a collaborative, evidence-informed approach to leadership — grounded in insight, driven by outcomes, and rooted in a belief in the power of education to enable transformation at every stage of life.
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