Karina Litiatco

Background

About Karina Litiatco

With over two decades of professional experience, my forte lies in Customer Relationship Management (CRM) and driving loyalty programs within the dynamic airline industry, specifically at Philippine Airlines. My mission is to foster enduring customer relationships, ensuring our loyalty initiatives resonate with travelers' evolving needs. Firmly rooted in Philippine Airlines' culture, I am committed to enhancing our Frequent Flyer Program, enriching the customer journey, and contributing diverse insights to our team's collective success. As the current manager, I lead a team in system support for our Frequent Flyer initiatives, overseeing loyalty system administration and interfacing with various platforms. This role requires meticulous coordination and a strategic approach to CRM, which enables us to streamline operational activities and elevate the passenger experience from enrollment to award redemption, closely aligning with the skills I've honed over the years.