Karina Sofyan

Background

About Karina Sofyan

As a RevOps & GTM Systems leader, I sit at the intersection of operations, enablement, lifecycle CX, and product adoption. Transforming fragmented workflows into scalable revenue engines that improve onboarding, activation, retention, and team execution. Across SaaS, fintech, martech, and ride-hailing app companies, I’ve built GTM infrastructure from 0→1, aligned cross-functional teams, and implemented processes that reduce friction across the full customer lifecycle. Selected Impact • Opaper: Joined as a founding member. Built onboarding + lifecycle systems that cut activation time 85%, achieved 95% retention, scaled operations from 1 → 5 cities, generated the first revenue, and shaped pricing + GTM strategy for growth and fundraising. • Deel: Built the first global support organization across 3 continents. Improved CSAT from 90% → 98%, reduced response time 75%, and implemented workflows, SOPs, and enablement programs that supported hypergrowth. • TyrAds: Led market entry, securing the company’s first 12 clients and generating $50K+ MRR through optimized outbound workflows and localized GTM strategy. • Uber: Improved operational reliability 30%, reduced pickup-related inbound issues from 5% → 0.7%, and executed lifecycle programs that scaled across 20+ cities. What I drive • Revenue Operations (RevOps) • GTM architecture & workflow design • Lead scoring, routing & qualification • Onboarding, activation & lifecycle optimization • Enablement systems + playbooks • Forecasting, dashboards (Looker/Metabase) • Workflow automation (Zapier/Make/n8n) • Cross-functional collaboration across sales, CS, support & product I’m exploring roles in RevOps, GTM Operations, Lifecycle Strategy, Enablement, and Product Growth Ops within remote-first SaaS/PLG organizations (EU/US-friendly hours). If your GTM motion needs stronger systems, faster activation, or clearer revenue processes, let’s connect.