Karine S.
Co-founder and CEO at Care4giver
Based in Montreal, Canada
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Seniority
C-Team
Department
General Business & Management
Location
Montreal
Industry
Hospitals and Health Care
Company size
4
Contact information
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k•••••••@care4giver.com
Phone
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Background
About Karine S.
As an entrepreneurial marketer with over 25 years of experience in building marketing strategies, brand and category management, my strengths are in transforming company objectives into a tangible plan and aligning teams towards a common goal. I am passionate and dedicated in identifying key business issues and working towards creative solutions that make sense. As a natural caregiver to my parents for over 10 years, I saw the gaps in our healthcare system, the issues and frustrations families go through trying to get care for their elderly loved ones, often times, burning out in the process. The key issue was how our healthcare system is designed. We decided to take a business approach in solving this problem- thinking out of the box and creating a platform that EMPOWERS vs a system that CONTROLS. Care4giver was born out of sheer exhaustion and a great need to make things better, fair and improve quality of life for everyone- families, seniors and caregivers. Our founders and partners all have the same vision- Caring & a better quality of life for everyone.
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