Karla Thomas

Background

About Karla Thomas

With decades of experience in marketing communications/PR, I am highly qualified to help build brands through innovative integrated marketing communications and PR strategies. From writing strategic plans that result in increased Website visits to writing strong, persuasive pitching copy promoting interesting experts to the press, I love writing and leading strong teams that help build brand awareness. My efforts result in positive news coverage, expressive collateral materials, strong advertising copy, detailed social media strategies, interesting publications, e-newsletters and much more. As director of marketing communications and PR for New Life Covenant Church SE, I produced weekly Video Announcements and communications strategies that resulted in increased attendance at special events and Sunday Services. I provided leadership, motivation, and oversight to over 30 volunteers and three marketing communications/PR direct reports. Here are a few additional career highlights: As executive director of media relations for Saint Xavier University (SXU), I secured the 2012 Silver Trumpet award from the Publicity Club of Chicago for the video news release and film coverage of the school’s football team winning the NAIA National Championship. I also secured 180 TV and newspaper placements per year that resulted in ad value totaling $5M per month. During my time at Old St. Patrick’s Church as director of communications, I drove as many as visits to the company Website through continued Webpage enhancements, strong PR efforts, and a commitment to best practices in PR and marketing. As director of communications at Chicago Foundation for Women I was able to generate over a year through the annual report fundraising program. Please contact me if you'd like to learn more about my qualifications. Yours Truly, Karla T.