Karlee Brooks

Background

About Karlee Brooks

I am currently Manager of Channel & Customer Insights for the Convenience channel, with focus on POS customers like 7-Eleven, Kwik Trip, & Maverik. Utilizing POS data combined with a plethora of macro, category and consumer insight trend tools to support the greater sales and strategy teams with customer specific solutions and channel level strategy. Before joining Tyson Foods, I spent my first 4 years in the industry in various roles with Hormel Foods. Previously the SR. Category Development Analyst for Hormel Foods, working at MegaMex corporate office in Orange, CA - Hormel's joint venture in Hispanic products. I owned multiple brands across our salsa, sauces, and imports categories, as well as previously working on our alternative channels covering food service, c-store, club and private label. I completed Hormel's Professional Development Program in February 2020 where I rotated through Retail, Analytics, and Sales roles. I am a 2018 graduate of Western Michigan University of Food and CPG Marketing and Business Analytics. I interned as the National Accounts Analyst at SpartanNash in Summer 2017 after interning in the Marketing department at Allegra Marketing and Print during my Spring 2017 semester. I held leadership positions in the American Marketing Association (AMA), Food Marketing Association (FMA), Alpha of Michigan Phi Theta Kappa Alumni Association (AOM) and Tau Sigma Honors Society. I am currently the Partnership Officer leading College Outreach, Local Allies and Mentoring committee for Next Up,(formerly know as Network of Executive Women) SoCal, previously the NextUp summit coordinator for Hormel’s internal Membership group, member of multiple internal Business Resource Groups (includeing co-leading the Business Impact pillar for the Women's BRG), and highly involved in organizing philanthropic efforts with various non-profit. I also participated in the founding and leading of the MegaMex D&I Alliance from 2020 until my departure from the company in 2022. Insights Tool Proficienies: Microsof Office (PowerPoint, Excel, Outlook), Technomic, Datassential, Circana Crest/SupplyTrack/Checkout/Unify, POS, Panel, Kantar, Euromonitor, Statista, GobalData, IFMA, Nielsen IQ/ASO, SPS Interest in Growing: PowerBI, CRM, Tableau, People Management