Karolien Arents
Marketing Communication Manager Belgium at Bestseller
Based in Ghent, Belgium
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Seniority
Manager
Department
Other
Location
Ghent
Industry
Apparel and Fashion
Company size
15K
Contact information
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k•••••••@bestseller.com
Phone
5 credits+32 ••• •••• ••••
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Background
About Karolien Arents
Marketing savvy fashion aficionado. After finishing my specialization in business communication, I got the taste of marcom and fully dedicated myself to acquiring profound knowledge in all facets of the field of marketing. First at Accenture, a leading global professional services company providing a range of strategy, consulting, digital, technology & operations services and solutions. There a solid base was formed for my future marcom career. Afterwards at BESTSELLER, a Danish, family-owned fashion company with a selection of more than 20 individual fashion brands. Where up to today, I manage all marcom projects for its 20 brands in Belgium such as SELECTED, Y.A.S, VILA, ONLY and JACK & JONES. A good two-way flow of information with all stakeholders, both local and international, is key. The responsibilities include amongst many others 360° project management of ambassador collaborations, wholesale & retail marketing campaigns and the management of the associated budgets and teams. The competences within my team include marketing on and offline, PR, employer branding & corporate communication.
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