Karrie Lam

Background

About Karrie Lam

Karrie’s journey spans over 25 years across vibrant cities like Shanghai, Beijing, Bangkok, and Hong Kong, where she built an extensive portfolio in brand marketing with top 4As, including Ogilvy, BBDO, and JWT. Rising to senior executive roles, she later embraced her entrepreneurial spirit by founding the Hong Kong and Shanghai offices for SelectNY, amplifying the Asian voice on the global stage. Transitioning to new media and tech at SCMP, Karrie is known for her visionary leadership, pioneering the Morning Studio to meet advertisers' needs for native advertising and integrated solutions. Under her guidance, the agency achieved remarkable revenue growth, including 640% in mainland China. As a member of SCMP's senior leadership team, Karrie champions diversity and inclusion, recognized as one of Campaign Asia's Women to Watch in 2020. She fosters a culture of collaboration among a diverse team of 80+ talents and contributes to workplace wellbeing as a certified Yoga Instructor. Now, as a lecturer in social media marketing and a art specialist, Karrie is dedicated to empowering the next generation of creatives. With a passion for storytelling, she inspires students to navigate the dynamic landscape of content creation while supporting local emerging artists in sharing their narratives on a global stage.