Kasey Kaplan

Background

About Kasey Kaplan

Kasey is a commercially minded executive with a passion for blending strategy and execution. He has built a career scaling tech-driven businesses generally overseeing the areas of strategy, product, growth, and marketing. Data-driven by nature and a strong believer of taking a "product-led" approach to business, Kasey is skilled at guiding all stages of the product life cycle. He thrives on the challenges of market analysis, product development, and defining go-to-market strategies. His track record spans across various industries including payments, lending, fintech, blockchain, insurance, and e-commerce. He believes that great products and businesses result from teams that feel secure, encouraged, and empowered. To this end, he creates a team culture where learning, development, and psychological safety are paramount. Prior to holding the role of Chief Product Officer at ASX listed Beforepay, he was the Global Head of Product at Cover-More Group (a Zurich Insurance Company), primarily focused on digital transformation; co-founder and President of Urban FT, a leading U.S. based FinTech company; and the founder and CEO of KWK Studio, which provided streamlined marketing, product, and strategy services to SMEs. An avid writer, Kasey regularly shares his industry insights and thought leadership through articles published in outlets like Inc, Engadget, Forbes, and Medium. Beyond his professional pursuits, Kasey is an Eagle Scout, photographer, and an outdoor enthusiast. His personal adventures have taken him from the peaks of Mt. Kilimanjaro and Mt Aconcagua to every continent on the globe.