Kashaf Arif
Senior Enterprise Analyst at Meltwater
Based in Calgary, Canada
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Seniority
Staff
Department
Information Technology
Location
Calgary
Industry
Software Development
Company size
2.6K
Contact information
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k•••••••@meltwater.com
Phone
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Background
About Kashaf Arif
Master's degree in Digital Media and Technology from Toronto Metropolitan University (formerly Ryerson). Completed undergraduate degree in Management Science and Data Analytics from Lahore University of Management Sciences (LUMS). Kashaf has a well-diversified experience in FMCG Marketing, Research, Digital Analytics & Insights, including one and a half years with Nielsen Media Middle East. She worked as a Business Partner Insights for Home Care and Foods & Refreshment in the marketing department at Unilever. Her Master's thesis covered the topic of Social Media Marketing. She applied her analytics and insights lens, analyzed the social media data for a brand-related campaign, and utilized the Regression Model to understand the factors that optimize "user engagement" on social media platforms.
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