Kat Poole

Background

About Kat Poole

I’m a versatile copy and content leader with extensive experience across consumer publications, commercial brands and content agencies. I'm currently Head of Marketing at luxury womenswear brand The Fold. My journalism background has given me a rich foundation for exceptional brand storytelling with a data-driven approach. I specialise in crafting cross-channel narratives that engage the right audiences and inspire genuine action. I've worked with ecommerce and retail brands including Hush and White Stuff, and was formerly a senior editor at Stylist Magazine and Head of Email for The Stylist Group. I’ve written for titles including ELLE, Red, The Sunday Times, Empire and Burlingtons Magazine, and am experienced in hosting live events and industry panels. Specialisms: Brand storytelling, tone of voice, content strategy and content marketing, copy and content for websites, CRM, newsletters/emails, print, social media and in-store copy. Concepting, commissioning, writing & editing long and short form copy; feature writing; editorial calendars. Data analysis, reporting, optimising content.