Katariina Salmisalo

Background

About Katariina Salmisalo

I lead communications, marketing, and public affairs for organizations with determination and an open mind. I drive strategic goals forward with a strong, hands-on approach and turn them into concrete actions. My core skills are - Coaching leadership: Skilled in guiding teams through complex challenges, fostering collaboration, and driving innovation. Passionate about empowering teams to thrive while delivering exceptional results- Strategic Communication: Leading the development and execution of communication and brand strategies aligned with business goals, driving team and organization efforts to achieve impactful results- Marketing Expertise: e.g. guiding marketing teams to implement strategies that enhance brand visibility and optimize campaign performance- Sustainability and Corporate Responsibility: Leading sustainability initiatives, integrating corporate responsibility into core business practices- Crisis Communication and Reputation Management: Member of the company's CMT-team, ensuring swift and effective responses to protect the organization’s reputation- Change Communication: Manages communication during organizational changes, ensuring transparency and guiding teams through transitions- Influencing/Lobbying: Leads advocacy efforts, strategically engaging with stakeholders to shape favorable regulatory outcomes. I am an active member of the Erillisverkot's Executive team, reporting to the CEO and leading communications, marketing and sustainability with a goal-oriented approach, direct supervisor to five people.