Katarina Mandels
Global Head of Brand at Keune Haircosmetics B Corp
Based in Netherlands
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Seniority
Director
Department
Advertising & Marketing
Location
Netherlands
Industry
Personal Care Product Manufacturing
Company size
1K
Contact information
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k•••••••@keune.com
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Background
About Katarina Mandels
Global brand leader with over a decade of experience shaping the voice, narrative, and purpose of iconic luxury beauty and fashion brands. From Amsterdam to Paris, I’ve worked across fragrance, skincare, make-up and haircare to build brand worlds that are culturally rooted, emotionally resonant, and built to endure. Throughout my career - at L’Oréal Luxe, Armani, and now Keune - I’ve led global brand transformation, communications strategy, crises communications and sustainability storytelling at the highest level. I bring a deep respect for brand heritage, a sharp eye for creative integrity, and a long-term vision of brand stewardship that aligns business growth with cultural meaning.
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