Kate Ballantyne
Director of Brand Strategy at Providence
Based in Ashland, United States
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Seniority
Director
Department
Advertising & Marketing
Location
Ashland
Industry
Hospitals and Health Care
Company size
51K
Contact information
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k•••••••@providence.org
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Background
About Kate Ballantyne
Experienced, results-driven brand, creative and communications leader. Currently leading brand strategy for the third-largest non-profit health system in the country, including new brand strategy development for a 5-year project to reposition, express and unify the brand of clinics, 51 hospitals with caregivers. Previously a creative and content leader, with 50+ campaigns per year and above-benchmark results. 18 years in marketing and communication, 12+ in healthcare. 12 years of higher education. 6 years as an adjunct professor in higher education writing. Served as editor of business paper and associate editor of 2 national literary journals.~20 years of people leadership with a strong record of highly engaged teams, via a culture of democracy and accountability. Equal energy given to landing strategies as building them. Always strategy-led, research-informed and change-management oriented.
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