Kate Brooks

Background

About Kate Brooks

A curious and provocative creative thinker with a proven track record for getting to the heart of a brand challenge to distill its truth and devise measurable and integrated solutions to showcase the brands best self. Never a “yes” person, I will challenge you, take you beyond your comfort zone, all while cradling and advocating for your brand. My experience spans across consumer and technology brands from startup to Fortune 500, in both in house and agency settings. Prior to moving to the US, I was the Head of Communications for Red Bull where we worked tirelessly to establish the functional energy drink category, today a $50 Billion global market. Excited by new ventures I moved Stateside to open the first US office of a UK PR agency – subsequently sold - building it from zero to a client roster that included: Constellation Brands, Diageo, McCormick’s and Cost Plus World Market. Today I am a senior leader on a cross functional WPP team focused on driving Intel’s innovation reputation, my focus is on developing their leadership in growth markets including, Autonomous Driving, AI and 5G. I get my energy from pursuing my personal four “C’s,” endless curiosity, a healthy dose of commonsense, building strong chemistry with clients and teams and having the right amount of courage in the face of adversity. I am driven by an insatiable curiosity to get inside the hearts and minds of an audience to understand how to cut through the brand clutter. While unafraid to implement courageous ideas, I believe in the power of data to inform and drive a strategy, but simultaneously have the confidence to tune into my experience and instincts to apply a healthy dose of logic and common sense when faced with brand conundrums on a daily (read hourly!) basis.