Kate Frazier

Background

About Kate Frazier

Kate Frazier is an Account Management leader with more than 25 years of experience growing high-performing teams, igniting big ideas and developing partnerships. She has worked across a range of categories, including automotive, consumer packaged goods and technology. Kate spent the bulk of her career at CP+B where she was a core member of the leadership team as the agency grew from a small, scrappy regional shop to a modern global network that produced iconic and highly effective work. Kate joined CP+B to run the MINI account and launch the brand in the US. The “Let’s Motor” campaign created a new culture of driving, broke the conventions of automotive advertising and used media in non-traditional ways. The campaign achieved 80% brand awareness and exceeded sales projections by units in year one. Over the next five years MINI continued to thrive and became the most successful product launch in BMW’s US history. As the Senior leader on the Microsoft business Kate was responsible for two of the largest marketing efforts in company history. The multi-faceted “I’m a PC” campaign designed to help the market leader win back their mojo from Apple and the global launch of the “Windows 7 was my idea” campaign. Sales of Windows 7 exceeded goals and became the fastest selling OS in the company history. Kate led the agency transition onto the Volkswagen of America business. Oversaw multiple integrated efforts across the 13-model portfolio, including the groundbreaking Jetta “Safe Happens” campaign resulting in a 17% sales increase. Managed the relaunch vw.com with a best in class, fully customizable vehicle configurator. Sales outperformed the category and achieved a 60% increase in market share in two years. Kate led the partnership with Kraft Foods for over five years. Expanded the initial AOR relationship on Kraft Macaroni & Cheese to include five additional brands. The nontraditional approach to CPG marketing drove business and earned a CANNES Titanium Lion, Emmy Nomination, Jay Chiat Award, Effie and Clio award. Kate returned to automotive to lead the INFINITI business in the US. Directed a team of 41 to reposition a virtually invisible 28-year-old brand seeking to move from niche to mass. Kate then shared her talents with VMLY & R in support of Dick’s Sporting Goods, QuikTrip and NAPA Auto Parts. Kate lives in Boulder where she enjoys the beautiful outdoors and is an avid mahjong player.