Kate Krumsieg

Background

About Kate Krumsieg

I am a well-rounded marketer and comms professional with 15+ years of experience in marketing and 7 before that as a journalist. I have hands-on experience in leading integrated marketing campaigns (strategy and execution) as well as brand development (foundation/MVV and identity) and management. I've worked in all areas of digital marketing (social, SEO, display, email, etc.), brand partnerships, physical activations and more. My experience spans many verticals: Retail, healthcare, travel and tourism, higher ed, finance, the non-profit sector and a range of professional services. More about me: I believe: Curiosity is the most valuable quality. Almost everything is iterative, so it’s best to get started. You need a clear goal before you can have a good strategy and you need a good strategy before you can even consider tactics. Data is a dull instrument without a clear point of view. The best communication is concise, jargon free and whenever possible, entertaining. The best leaders help you see your superpowers and save constructive criticism for the work. You should say “thank you” “I appreciate you” and “you are incredible” as often as you feel it. “Talks too much in class” kids become the world’s great connectors. I love: My family. Companies that dare to have a personality. Brands that look the same from the inside as they do from the outside. A perfectly orchestrated customer experience. Ads that make me laugh. Watching my teammates absolutely shine. Getting lost in a meaty project. Clear, specific feedback. Being outside whenever possible. Chocolate croissants. Dolly Parton. I’m grateful for: All the opportunities I’ve been given on absolute blind faith. The incredible mentors and leaders who’ve been generous with their time, guidance and belief in my abilities. The stressy moments outside my comfort zone that made a place for growth. The bottomless support and enthusiasm of my friends and family. The chance to start fresh everyday. The beauty of the natural world. My own resilience. I’m proud of: My beginnings as a newspaper reporter – not for the faint of heart. The way I show up as a leader – supportive and empathetic, but not afraid to give feedback. The way I show up as a teammate – encouraging, contributing and providing focus. The business-changing work I’ve done inside brands and for my clients at agencies. The way I connect with people, bring clarity to confusion and energize a team. The way I’ve grown as a person and a professional over my 22-year career.