Kate Okeeffe

Background

About Kate Okeeffe

I’ve built brands around one simple belief: the best marketers don’t guess — they experiment. After a decade in Silicon Valley and a decade working with the world’s most ambitious brands, I’ve seen one pattern repeat: teams make their best decisions when they have fast, behaviour-level insight into what customers will actually do next. I’m the CEO and co-founder of Heatseeker, a venture-backed customer insights engine built for senior marketers who need clarity at the speed of culture. We help CMOs and growth leaders run controlled, synthetic market experiments so they can pressure-test value propositions, messaging, pricing, creative and segmentation — before they commit real budgets and real reputation. Put simply: we de-risk big bets so marketing leaders can move faster, with confidence. Before Heatseeker, I was a Partner at BCG and founded CHILL, Cisco’s co-innovation lab. I’ve advised global executives across sectors on growth, customer strategy, and digital transformation, unlocking hundreds of millions in business impact. My work sits at the intersection of behavioural insight, technology, and high-velocity decision-making — and I care deeply about helping organisations act boldly without flying blind. Across every role, my north star has been the same: give leaders the clarity and conviction to make the decisions that matter. I’ve served as a board member and advisor to several high-growth companies, supporting founders and executives on strategy, governance, and innovation. I’m also passionate about building more inclusive leadership pathways — especially for women shaping the future of business. If you’re a marketing leader who needs sharper insight, faster cycles, and fewer high-stakes guesses, we’re already aligned. Let’s build what’s next, with real proof — not hope.