Kate Ottenberg

Background

About Kate Ottenberg

I am a compassionate, results-oriented communication, branding, and e-commerce entrepreneur. I am a creative thinker and problem solver, a people-person who approaches every project with a thoughtful eye on strategy and design and goes above and beyond for my customers.Industry Definer In 2015, I founded Modern Memorials, the first direct-to-consumer e-commerce company that specialized in high-end memorial products. I oversaw all aspects of the business, including product development, website content, digital marketing and customer relationships. Business StrategistFrom analyzing search campaign performances to keyword research, headlines, copy and emails marketing, I have extensive experience creating data-driven, impactful content. For merchandising, I commissioned talented artists around the world to create beautiful and unique urns for Modern Memorials, which improved the bottom line and offered our customers one-of-a-kind works of art they could be proud to have in their homes. Marketing/Public Relations ExpertiseI began my career in PR and for 10 years enjoyed growing responsibility strategizing and implementing PR plans for magazines, media companies, and celebrities. In a leadership position for a content marketing company, I helped large non-profits and corporations develop their online video strategy, overseeing a production team that created high-quality, engaging content that captured their audience’s attention and complemented their overall brand strategy. Design/Fashion FocusAt Modern Memorials, I worked with talented artists from outside of the funeral industry to create a truly unique collection of urns, that are cherished by thousands of our customers. I love working with creative people and am skillful in communicating an aesthetic, from product development to photography, web design and marketing materials.Client Focus: I am hard wired to go above and beyond for my clients. The most rewarding aspect of owning Modern Memorials is to provide guidance, a steady hand, and often, sympathetic ear to our customers during such a difficult time.