Kate Overholt

Background

About Kate Overholt

ISDIN TERRITORY MANAGER, UTAH & COLORADO. 2023- Present - ISDIN PRODUCT MANAGER + MARKETING, 2018-2022 *Product manager for ISDIN US portfolio including photo-protection, face/body sun & skincare, and hair solutions.* Product launches: Supported the process of launching 13 new products in 4 years. Strategized the launch plans including market research, target audience, sourcing, marketing, timing and content development. Worked closely with the clinical team to create effective sales tools for product & patient positioning.* Training: Supported the training program, including new hire training, product training, and training of new launch products- Presented at national sales meetings and events for team training and development.* Content creator for promotional tools: Managed and worked with graphic designers to ensure high-quality marketing tools for print and digital awareness.* B2B Strategic analysis: Worked with regional managers to plan quarterly incentives and goals to align with the yearly P&L. Maximized all possible solutions for growth in the professional channel including new and existing accounts with the sales team.* Marketing budget tracking: Managed yearly finances in various marketing categories like gadgets, exhibitors, displays, flyers and promotional materials.* Events/Conferences coordinator: Helped plan regional events with the territory sales team and their professional partners. Created, designed and executed various promotional materials according to each event- Attended regional Dermatology conferences as a brand ambassador. Managed and designed booth materials, developed tools for ISDIN awareness & outreach, and enhanced relationships with partner affiliates.* Digital Content Creator: Involved in fun, creative, educational videos for the LOVE ISDIN professional platform. Developed marketing content, filmed training videos for viewer participation, which resulted in an increase in awareness and sales for our partners.* Skilled with Google Sharedrive, plus PowerPoint, Word, Adobe Acrobat and basic functions in Excel — SALES + TERRITORY MANAGEMENT EXPERIENCE:* PRESIDENT'S CLUB WINNER 2017- Aqua Pharmaceuticals * Impact Award 2016- Aqua Pharmaceuticals * Territory Expansion Expert - previously became first representative of Aqua Pharmaceuticals and Mayne Pharma to start + expand the Salt Lake City/Idaho territory.