Kate Pattison

Background

About Kate Pattison

Specialties: Creating content to engage target audiences, raise money, build brands and influence behaviour change. Creative strategy and innovation. Highlights include-Creating Unicef's first TV Strategy -Generating insights to reformat Soccer Aid for Unicef on ITV and increase income by £4 million over 4 years-Producing the highest performing appeal film in Soccer Aid history -Making 67% of UK public aware of the Soccer Aid for Unicef brand, increasing familiarity with Unicef's work by 5%-Producing BBC1 doc 'David Beckham: For the Love of the Game' for UNICEF -Developing 'The Boy on the Bicycle', for CBBC - a child's perspective of life as a refugee from Syria. It won a BAFTA-Developing Oxfam’s ‘Content Standards Manual’ and globalising the wordsandpictures asset management database to increase quality and efficiency -Working with Jamie Hewlett (the pen behind the Gorillaz) and Martin Parr to produce a series of surprising communications that portray the human impact of climate change for Oxfam -Working with Rankin to humanise the conflict in the DRC and raise £1 million-Working with Don McCullin to raise awareness of the horrors in South Sudan