Kate Pickering

Background

About Kate Pickering

I am a senior marketing leader of multidiscipline teams with 20+ years’ experience in engaging audiences with content for broadcast and marketing. I have worked both agency and client-side to establish and lead content marketing programmes; working with global brands including AWS, Adobe, Fujitsu and Brother through to start-ups. Audiences are at the heart of everything I do. Previous roles have included catering for B2C, B2B and B2B2C. Whether a Gen Z student, luxury clothing shopper or highly technical decision making units, I use insight and experience to best serve their needs on appropriate channels. By combining creative force with performance data, I demonstrate ROI and generate monthly insight for iterative planning- a proud team leader, I have led teams in the UK, South Asia and MENA of up to 20. I'm a qualified coach and trained mentor and take the personal and professional development of those in my team seriously- an expert content marketer with end-to-end creative production oversight in copy, design, video and mobile games including budget management and coordinating freelance networks and agency partners- an experienced strategist I've established new teams with tools to equip them to better do their job including market analysis and research, personas, value propositions, journey mapping and reporting structure to demonstrate ROI-Excellent communicator across multi-discipline teams, acting as a social bridge builder. External stakeholder management, brokering new partnerships and negotiating media partnerships- Well practised in organisation transformation including workflow design across geographies and multi-disciplinary teams; I've established new teams adhering to business best practice, working with existing employees, highlighting skills gaps and technology solutions to support delivery.