Kate Rivera

Background

About Kate Rivera

Experience-driven communications & marketing ambassador who blends disparate skills in creative design, detailed planning and execution, and high-level strategic thinking with ease. Passionate communications advocate who delivers on writing and editing, design layout, project and event planning, team building and customer experience. Orchestrates team efforts to consistently meet deadlines within budget and attain results across a full breadth of marketing platforms. Communications: • Over 14 years experience in writing, designing and publishing internal and external communications via e-mail, print and online channels • Drive customer communications for events, product, company and technical notifications Marketing: • Developed launch plans and championed on-time delivery for national and global product launches • Architected structure, authored content and art directed imagery for 35-page web site redesign • Launched company rebranding with supporting collateral, communications tools and brand elements for customer-facing teams and events Social Media: • Orchestrated social media messaging through Twitter, Facebook and LinkedIn for internal and external communities • Managed internal social channels for employee engagement and communications Customer Experience: • Created, distributed, reported and analyzed annual customer survey and periodic episodic surveys to measure customer satisfaction through key operational elements and Net Promoter Score • Strategically and tactically drive customer feedback from advisory board and surveys into organizational improvement efforts Management: • Managed day-to-day performance of creative services (in-house, agencies and freelance) and production team pursuing over 25 projects simultaneously • Mentored team of 8 to increase efficiency, develop skill sets and drive quality output • Streamlined operations as point person for communicating direction, concepts, edits and approvals between creative team and stakeholders Specialties: communications, project planning, copy editing, desktop publishing, mentoring, creative services vendor management, collaboration, team building, cultivating morale