Kate Sansome

Background

About Kate Sansome

Dr Kate Sansome is a researcher focused on sustainable and circular practices. She works to identify and overcome barriers that prevent consumers and businesses from adopting sustainable behaviours. Her work spans the fashion and textile industries and food waste reduction in healthcare settings, providing practical insights to drive meaningful change. Dr Sansome’s research areas include brand transparency, the circular economy, and consumer engagement with sustainability. Her PhD developed a consumer-based approach to understanding brand transparency, examining how consumers evaluate brands' ethical and sustainable practices. Particularly, her work addresses consumer scepticism and uncertainty, and how this may encourage consumers to engage in circular behaviours, such as recycling, reuse and repair. Her projects on circular economy transitions and reducing food waste demonstrate a commitment to bridging theory and practice. With experience at both undergraduate and postgraduate levels, Kate’s teaching experience includes Content Marketing, Market Research, Brand Management, International Marketing, and Marketing Management. With a passion for delivering industry-relevant teaching, Kate developed a course titled "Content Creation & Management," which gives students the opportunity to develop impactful and strategic digital content for contemporary business environments using programs such as Canva, WordPress, and MailChimp.