Kate Smiley

Background

About Kate Smiley

I build brands that move people—and move the business forward. As a brand, communications, and digital marketing executive with 10+ years of experience across healthcare, tech, and SaaS, I’ve led global rebrands, built award-winning teams, and launched campaigns that drive awareness, trust, pipeline, and talent. Most recently, I helped lead GE HealthCare’s brand transformation following the largest healthcare spin-off in market history, building its first global brand platform, brand marketing center of excellence, and repositioning the company as a digital health leader. I lead with creativity, clarity, and cross-functional influence. I’m as comfortable building a campaign strategy as I am aligning a CFO, navigating M&A, or managing a content team across 160+ countries. I bring structure to big swings, make the complex simple, and aim to keep it all just a little more human. 🧠 Core strengths Brand strategy & architecture | Campaign development | Employer brand | Corporate comms | GTM & category design | Paid & organic content | Executive visibility | Social & digital | Change comms | M&A integration Speaker & jury roles • ANA Media & Measurement Leadership Council Member • ANA Masters of B2B Marketing (Keynote) • Clio Health, ANA B2 Awards, B2B Marketing Awards (Jury) • IAA, Propolis, b2bOnline, Women in Biohealth, UW Alumni (Panelist) Also known for: laughing in the (virtual) office, building high-performing teams, and making things that matter—beautiful, useful, and on-message.