Katelijne van Loo

Background

About Katelijne van Loo

I focus on integration of sustainability into the brand DNA, with impact and without greenwashing. I have the ability to stretch my skills and think across all categories – corporate, consumer, strategic and tactical with equal measure. I bring creativity through big ideas, attention to detail and craftsmanship. I guide the building of strong sustainable brands thanks to an integrated strategic approach, and inspire through talks and workshops. I do this with a strongly grounded knowledge of both Sustainable Marketing and Sustainability Management, and combine this expertise with my years of experience in branding, digital and business strategy. I also enjoy impact storytelling, producing films and inspire my clients to write the "Script for Change". In 2001, I co-founded the Brussels based digital agency Walking Men. Since 2022, I have developed the film production company, DoubleDouble. Both adventures have allowed me to acquire solid business management and leadership skills.