Katelynn Pedersen

Background

About Katelynn Pedersen

Sales and Business Development Leader with a versatile background spanning HVAC, construction, media, healthcare, real estate, and non-profits. With over 10 years in sales and marketing, I have a proven track record of driving revenue growth, expanding territories, and building valuable client relationships. My academic achievements include a Bachelor of Arts from SFU with a double minor in Sociology and GSWS and a Diploma in Business Administration (Marketing) from GPRC. As an Outside Sales Representative at The Master Group, I drove a 125% increase in territory revenue, growing sales from $2.39M to $5.43M, with projections to exceed $6M by year-end. This growth is rooted in strategic territory management, identifying high-potential accounts, and developing client-focused outreach strategies. I increased sales from existing accounts by 127% through optimized management and cross-selling, while expanding the client base by 25% with targeted acquisition efforts. My commitment to supporting dealership success includes leading training programs that enhance product adoption and market share- Revenue Growth & Territory Expansion: Proven success in double-digit growth using targeted market insights- Sales Strategy & Business Development: Skilled in crafting data-driven sales plans that consistently drive revenue and account growth- Client Relationship Management: Focused on nurturing strong client relationships with a service-oriented approach- Team Training & Development: Dedicated to empowering sales teams through structured training and coaching, boosting engagement- Strategic Market Penetration: Expertise in identifying new business opportunities and increasing market share- Data-Driven Sales Planning: Proficient in using sales data for informed decision-making and proactive market responses- Product Expertise in HVAC Solutions: Deep HVAC knowledge, enabling high-impact recommendations and consultations. Previously, I set record-breaking monthly sales at The Comfort Group, established new standards in HVAC sales, and achieved an 80%+ closing rate at Leaf Filter through strategic direct-to-consumer presentations. Additionally, I bring experience in fundraising and executive account management, having secured over $2.5M in funding across various initiatives with a strong foundation in grant applications, budgeting, and business planning. This blend of experience positions me as a dynamic sales leader, equipped to thrive in competitive markets, build lasting client relationships, and deliver sustained growth.