Kateryna Demchuk
Marketing Category Manager Home Dach at Dyson
Based in Cologne, Germany
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Seniority
Other
Department
Other
Location
Cologne
Industry
Appliances; Electrical; and Electronics Manufacturing
Company size
12K
Contact information
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k•••••••@dyson.com
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Background
About Kateryna Demchuk
My core competencies revolve around developing and executing comprehensive marketing plans, amplifying profitability, and ensuring robust brand health KPIs. Leading a new subcategory launch and harmonizing marketing strategies post-cluster formation are among my latest achievements. At Dyson, my focus has been on executing Go-To-Market strategies for product launches and driving substantial share-of-voice growth through targeted competitor defense activities. My team's collaborative efforts have led to consistent year-over-year growth and target overachievement. I am motivated by the challenge of maintaining strong brand presence and am eager to contribute diverse perspectives and innovative strategies to further our market leadership.
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