Katherine Barks

Background

About Katherine Barks

Valued Traits: Team-Oriented • Curious • Integrity • Honest • Collaborative • Empathetic • Intuitive • Inspirational • Humble • Hard-Working • Mentor • Business strategist specializing in retail and channel strategy, consumer & shopper insights, commercialization of retail media networks and customer experience design & best practice. Highly-regarded as a strategy best practice leader and mentor, working with tier-one CPG and retailer clients. CPG client experience: Campbell Soup Company, General Mills, Heineken, Henkel, Kimberly-Clark, Pepsi, Sanofi Consumer Healthcare, S.C. Johnson, Unilever Retailer client experience: 7-Eleven, Big Y, Hudson's Bay, Tractor Supply Company, Walmart Canada Proficiency / Skillset: 1) Retail Strategy: North American and global retail / channel marketing best practice lead 2) Research: qualitative and quantitative study of consumer & shopper behavior 3) Strategic planning: mapping consumer journeys leading to identification of priority channels and points of conversion 4) Communication / media engagement strategies including UX design 5) Shopper Marketing: Training, best practice strategy lead 6) Measurement: strategic guide for how to measure and leverage data to drive business impact 7) Mentor / Leader – team spirit leader and mentor supporting / leading development of teams and individuals 8) Thought Leadership - Creating impact and driving business growth through innovation and creative inspiration