Katherine Lyons

Background

About Katherine Lyons

As a consistently curious individual, I hope to gain the most out of the life through fulfilling and meaningful work experiences. I am always looking to further my communication skills in order to deepen my comprehension of people to better navigate the publicity sector. In an era of unlimited access, the ability to stand out above the rest is vital to the success of any creative or brand alike. Overall, I am a meticulous, hands-on achiever, who is both resourceful and proficient, with a drive to accomplish as much as possible in this contemporary world. When people interact with me, I want them to experience a change in opinion for starters, I hope a conversation with me can alter the way they think about or approach a certain topic — I want to offer differing perspectives. I am in my last year of college, studying Consumer Behavior and Design Strategy within the School of Human Ecology. I am pursuing a career in publicity after having interned at The Syndicate, an independent entertainment agency, as well Fluorescent PR and currently K3 Media Collective, which are both lifestyle public relation firms. I have learned a great deal about brand strategy, buying behavior, publishing, customer and media relations, as well as design thinking procedures throughout the duration of my studies which have acted as a wonderful tool belt for my future career within creative industries. I am looking to secure a full-time position in media relations for a music and/or art-based agency with the hope of promoting underground talents to create buzz and gain long-term coverage.