Katherine Scarrow

Background

About Katherine Scarrow

With over 15 years of combined experience in journalism, creative strategy, and brand management, I am a content marketing professional who leads large-scale campaigns at Globe Content Studio. I have an MBA from Ivey Business School and a Masters in Journalism from The University of British Columbia, which equip me with the skills and knowledge to craft compelling stories and strategies that resonate with audiences and achieve business goals. As the Creative Manager, I collaborate with clients, lead ideation sessions, create campaign plans, manage a creative team, and ensure brand consistency. Some of my notable projects include launching Wendy's 'Sticks & Strips' and crafting Athleta's Holiday Gift Guides. I also spearheaded the rebranding of Globe Content Studio, shaping a new and impactful identity for our team. I leverage AI technology to drive efficiency and enhance our strategic capabilities, and I curate the annual trend report and lead external brand initiatives. I am an experienced public speaker and adept panel moderator, drawing from my extensive expertise in AI, creativity, content marketing, and branding. Outside the professional arena, I am deeply involved in the community, coaching Little League and youth hockey, and serving on the board of directors for Dundas Little Theatre, where I lead youth engagement initiatives.