Katherine Way

Background

About Katherine Way

She is a powerful force to have behind any brand, and any organization.” – Eric J, Director, Channels Safariland Katherine Way makes brand merchandising and product launches look easy. With more than 19 years in the Marketing and Visual merchandising industry, Katherine can take a product from conception to placement in a retail store through a seamless method – taking the frustration out of the process for her clients. Sometimes companies have a great product but not the capacity to handle the launch in-house, so as owner of Rainmaker Strategic Marketing, Katherine provides strategic development, product mix procurement, product review and launch strategies, brand reviews and more. Her specific expertise lies in the retail, food, sports and law enforcement industries.* Katherine is available for consultations by calling Rainmaker Strategic Marketing 904.254.4522 or email Katherine at Katherineway80@gmail.com * “Katherine is a driven, dynamic, and intelligent marketer who inspires creative thinking and leads with a clear strategic vision.” – Timothy K, Director of One-to-One Marketing, HoneyBaked Ham Specialties: Strategic Planning: • Integrated research, marketing, merchandising, promotional plans for retail • Strong leadership skills, team-builder Marketing: • Advertising • Store merchandising manuals • In-store promotions • Franchise development • Sports marketing • Catalog • Web development • Social media • Public relations Visual Merchandising: • New product launch • “Store within a store” retail development • Point of purchase • Displays • Event planning, trade shows, sales events