Kathleen Hess

Background

About Kathleen Hess

Kathleen is a digital marketing SME & BI director with 15+ years of experience scoping and leading complex multi-channel projects, building media optimization solutions, educating marketers in media buying best practices, and leading & mentoring teams. She has worked with Fortune 500 and international clients to advise, build, and optimize advertising campaigns with goals ranging from return on ad spend (ROAS), to branding, to lead generation. She is passionate about using marketing data to inform smart marketing strategies. Her notable works include: leading software implementation and BI projects with guided learning and documentation for large (200+) teams; presenting and leading strategic discussions with c-suite executives; crafting and executing custom solutions to dynamically pass ad segment data to client databases; integrating end-to-end client data into real-time dashboards that highlight areas of success and opportunity; and creating custom feeds and site scrapes to automatically update ad copy based on daily site changes.