Kathy Brandon

Background

About Kathy Brandon

As a Consumer Insights executive, I specialize in turning research into strategy, helping companies in consumer products and entertainment navigate complexity, uncover growth opportunities, and make confident, data-informed decisions. Throughout my career, I’ve led global research initiatives that support multimillion-dollar product launches, elevate brand positioning, and guide critical decisions at the executive level. Whether it’s forecasting demand, identifying new segments, or refining go-to-market strategies, I focus on aligning business goals with real consumer needs. I bring a strong track record of building high-performing teams, collaborating cross-functionally, and scaling insights operations to support innovation across product development, marketing, packaging, and public relations. If you're looking to connect around strategic insights leadership, data-backed brand growth, or executive opportunities in consumer-focused industries, I’d love to start a conversation.