Kathy Lambert

Background

About Kathy Lambert

Marketing Leader | Communications Specialist CONTACT: KLambertMarketing@gmail.com I am a catalyst for business growth and change. My background includes multidimensional marketing and operational roles creating winning sales and marketing campaigns that propel revenue growth (millions of dollars in new and incremental revenue streams). I’ve built and motivated marketing and sales teams from the ground up to become strong contributors that meet and exceed aggressive business targets. I leverage my knowledge of channel, product and partner marketing and experience in traditional and digital media and events to transform brands, and maximize customer acquisition and retention in extremely competitive environments. Degreed Marketing professional with an International Marketing Master's degree and 25+ years experience in branding, marketing communications, advertising, sales, events planning, strategic planning, budgeting, sales and customer experience in the travel, tourism, airlines and telecommunications industries. Expert marketing leader specializing in delivering a return on investment and brand recognition results. CORE COMPETENCIES:* Marketing Communications - Global | State | Local | B2B | B2C * Brand Strategy | Creation | Management * Sales * Operations * Advertising * Media Planning * Events | Sponsorships * Product Development | Launch | Marketing * Project Management * Strategic Planning * Customer & Membership Experience * Budget Management * Business Development * Team Leadership ACCOMPLISHMENTS:* Led the membership, park services operational and sales teams at The Living Desert. Drove year-over-year increases in sales, membership acquisition and retention.* Spearheaded the rebranding of Hawaii's oldest telecommunications company, Hawaiian Telcom, a $400 million dollar company, managing a $22 million budget, covering 5 islands. Achieved an overall brand awareness of 75% in just 4 months.* Executed a membership campaign at The Living Desert, producing a 401% return on investment and a 15% increase in membership revenue.* Developed and delivered new extensive and comprehensive customer service training program for 30 Guest Service Associates at The Living Desert requiring 40 hours of an onsite and classroom curriculum.* Recruited for the Sprint Leadership Program, one of 200 employees selected from a base of Served as protegee to and mentored by the Senior VP of Human Resources. Completed a one-year leadership development program. Contact me at klambertmarketing@gmail.com for any opportunities.