Katia Rabine

Background

About Katia Rabine

I am Marketing and Fundraising Expert with a proven track record of over 5 years of fundraising experience and over 15 years of corporate marketing experience. I have a proven track record of driving multi-million-dollar acquisition and retention campaigns across multiple channels throughout the Asia-Pacific region. You can count on me as a dynamic collaborator and excellent communicator who encourages the building of partnerships with key stakeholders, customers, donors and suppliers alike, in order to drive new concepts and create new revenue streams. I possess comprehensive, practical expertise in end-to-end campaign management and strategic planning. SKILLS & EXPERTISE Comprehensive experience in managing digital and direct marketing activity. DRTV, telemarketing, SMS campaign management and multi-channel integration. Content marketing: copywriting, copy-editing and proof-reading. Promotional marketing: print material development of catalogues, brochures, flyers, advertisements. Digital marketing: email marketing including EDMs e-newsletters and email journeys, SEM. Brand management and working with brand guidelines constraints. Media agencies, fundraising agencies and call centre relationship building. Budget development, KPIs and ROI maximisation through rigorous campaign analysis and reporting. ATTRIBUTES • Outstanding organisational and time management skills. • Excels at managing multiple projects under pressure and meeting conflicting deadlines. • Exceptional attention to detail and accuracy. • Clear and open communication style with excellent written and verbal skills. • Prides herself in getting the best out of suppliers and achieving optimum levels of collaboration, integrating them as part of the Team. • At ease liaising at all levels, working cross-functionally within departments, cross-culturally and presenting to senior management. • Strong problem-solving and project management competences. • Strong customer/ supporter focused approach. • Committed team leader, experienced in supporting, training and mentoring others. • Team player with a high level of integrity, personal initiative, drive and commitment.