Katie Box

Background

About Katie Box

I am an Associate Media Director for Flywheel Digital, a collection of practitioners who have solved the most challenging problems for numerous Fortune 100 manufacturers. After rolling up our sleeves and figuring out the root cause of issues, we implement structural fixes to get your business on track. Flywheel is the preeminent eCommerce managed services agency with years solely focused on deconstructing the AMZ machine, and helping hundreds of brands exceed their fair share. We’ve invested heavily in technology and analytics to enable our team to manage massive amounts of data at scale. Prior to Flywheel, I worked at Procter & Gamble as the Crest Whitestrips and Oral-B Brand Manager responsible for both brick & mortar and eCommerce businesses including brand equity stewardship, portfolio management, and Marketing strategy. I have also managed the Kid's North America Oral Care and strategy development for all Oral Care digital initiatives. My first Assistant Brand Manager Assignment was with Old Spice, where I launched the brand in India in 2012 and managed/developed a 5 year initiative pipeline on a +$500 million business. At the Ohio State University, I was an Honors Cohort student, Fisher Pacesetter (top 2%), and Walter M. Rudin (top 3rd year undergraduate) recipient at the Ohio State University Fisher College of Business. In my time at Fisher, I worked as a Teaching Assistant for the Principles of Marketing course and co-established the Just A Minute (JAM) speaking organization. I enjoy spending time with family/friends, tennis, running and golfing. Specialties: branding and identity