Katie Friedman

Background

About Katie Friedman

As a seasoned product marketing leader with over 20 years of experience, I’ve had the privilege of driving go-to-market strategies, positioning, and growth initiatives for both Fortune 100 companies and innovative SaaS organizations. My expertise lies in translating complex technology into compelling value propositions, enabling sales teams, and delivering measurable business impact. I thrive at the intersection of strategy and execution—whether it’s launching new products, optimizing messaging, or crafting customer-centric narratives that drive adoption and revenue. Passionate about collaboration, I excel at working cross-functionally with product, sales, and customer success teams to ensure alignment and market success. I’m always eager to connect with fellow marketers, product leaders, and industry peers to exchange ideas and drive innovation. Let’s connect and discuss how great marketing can fuel business growth! Specialties: B2B, B2C, SaaS, GTM strategic execution, sales enablement, branding, advertising, broadcast, digital/mobile, 1:1 customer communications. Awards: 2016 Telly award recipient for Allstate Insurance.