Katie Gjerulff

Background

About Katie Gjerulff

I am a savvy leader in strategic health communications. For 24 years, I have served as a trusted advisor, counselor and business partner to clients and team members, leading highly successful communications efforts on a range of issues for public- and private-sector organizations. I build and direct integrated, cross-functional teams across a range of workstreams, delivering impact against goals and metrics. Highlights include- Developing and leading strategic, integrated communications programs - Managing teams in earned, paid, social, influencer strategy development and engagement - Directing strategic partner and stakeholder engagement - Leading large events and activations, including launch events - Managing creative content ideation and development - Developing and positioning brands and elevating organizational reputation - Leading thought leadership and executive visibility programs - Leading business development efforts - Skilled project and financial management - Serving as coach and mentor to team members - Developing strong, lasting relationships with clients, partners, team members - Leading the office Culture Committee, planning activities to foster team culture I have led communications efforts for organizations including: CDC, CMS, Inova Health Systems, Johnson & Johnson Innovative Medicine, Weight Watchers, Allergy & Asthma Network, Massachusetts Health Connector, HeartRescue Project, Blue Cross Blue Shield Association, CareFirst BlueCross BlueShield, American Heart Association, Nestle, Shatterproof, CU Anschutz Health and Wellness Center, Convatec and more. I have directed and contributed to communications programs on health topics and issues including- Injury prevention and control, including prevention of overdose, suicide and drowning - Improving access to treatment for serious mental illness - Educating stakeholders about fall and winter virus season - Improving access to health information and services in underserved communities - Improving survival rates with sudden cardiac arrest - Reducing stigma around substance use disorder - Elevating discussions around obesity and prevention of weight-related diseases - Educating Ukrainian arrivals about tuberculosis screening requirements - Launching an innovative cancer care center - Educating small business owners about providing health coverage - Prevention of vector-borne diseases - Ensuring continuity of care for individuals living with HIV - Amplifying research about early childhood nutrition - Providing inspiration to individuals facing IBD and ostomy surgery