Katie Sherlock
Head of Crm at Yazio
Based in Barcelona, Spain
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Seniority
Director
Department
Advertising & Marketing
Location
Barcelona
Industry
Wellness and Fitness Services
Company size
89
Contact information
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k•••••••@yazio.com
Phone
5 credits+34 ••• •••• ••••
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Background
About Katie Sherlock
Results-driven marketing professional with over 8 years of experience specialising in CRM strategies and product marketing that drive app growth. I have a proven track record of enhancing user engagement, monetisation, and retention through effective CRM implementations, particularly using Braze. In my roles at Paired, YAZIO, and Blueheart, I've led initiatives that increased daily active users and monetisation while securing strategic partnerships with brands like Boots and organisations like the NHS. My expertise encompasses developing scalable solutions, executing multi-channel campaigns, and building brand reputation to deliver measurable results in the tech and consumer wellness sectors.
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